Successful endorsees are more likely to strike a cord with consumers through editorial and advertorial media opportunities, as opposed to clients making use of costly , and oft times, immeasurable advertising campaigns.

Says Kobald, ‘Based on the upsurge in responses and requests we currently receive, it seems that the race is on to find the correct match and tie that particular ’celebrity’ or opinion leader, as soon as possible.” Kobald expounds that in the case of MLK F&B Consulting, “ We have made it clear in answers to proposals, that as the company has an extremely high credibility within the industry, the only products we consider, must be of the same equally high calibre for possible endorsement.”

Nestle' Professional ZAR: South African Navy Chef of the Year competition
Nestle' Professional had the honour of sponsoring the annual SA Navy Chef of the Year competition. The contest was held from the 1 to 4 February at the SA Naval base in Simonstown, Capetown.
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